Hulu Social
The Perfect GIF
Logo Design / UX Advising
Hulu's most ambitious social engagement program to date. To create the world's first TV GIF library. Focusing on Tumblr's wide demographic and platform, fans could search and share their feelings through tens of thousands of expressive moments in popular TV. Though the UX design and development is credited to GPLA I performed regular client duties revising design and UX along-side Hulu's social media team.
Featured: Engadget, TechCrunch, Refinery29 and Mashable
Winner: Shorty Award
Web - Homepage
Hulu Movie Night
Concept / Design / Typography
Hulu's longest running social media program, Hulu Movie Night, was created to surprise and delight followers with new movies to stream every week. Collaborating across teams we would create 2 posts a week with the objective to invoke nostalgia, be a bit tongue and cheek and give the film new life. Each piece was a creative marathon as not one of the over 100 posts I would design had the same starting point.
Easily my favorite.
“Wax on, wax off.”