Launch Campaign

Campaign Key Art / Email Design

With over 20 hit titles coming to Hulu we needed to make a BOLD statement. It was a balance of showcasing both the breadth and depth of the library as well as standing on the same edge that's worked for the [as] brand for over a decade. With limits to our usage of art we decide to let color and scale be the story-teller. This disruptive visual language translated efficiently into many forms of digital marketing - teasers, on-channel ads, social and rich media ads, bringing in millions of unique views in its first week.

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