Hulu Brand

Welcome Series Emails

Digital ARt / Email Design

New subscribers are, for the most part, a blank slate; the first days of communication are absolutely critical. Being direct and approachable whilst adapting to what information we know is key. Over many iterations with fun data points we resolved on a modular email system. These sections would be rearranged, redesigned or removed depending on the users method of sign-up and initial show interests. The first is a transactional email confirming the terms of their monthly subscription as well as key details to get them watching. The second is to encourage subscribers to download the Hulu app to give them access to shows on their favorite devices.

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The Joy of the Seasons Campaign

Logo Design / Campaign Key Art

Winter comes and you're snuggled up to one of your favorite shows - Hulu knows just the feeling. To prepare for the long night we developed a campaign to celebrate full seasons on Hulu, encouraging the binge watching habits we are all too comfortable with. The final look was joyous, warm and relatable. Something we were confident spoke to a national audience.

Photography: Kremer Johnson

Brand Campaign

OOH Design

In the Fall of 2015 Hulu was in a very interesting position in the streaming market. It had just landed two landmark deals, Seinfeld and Epix. With a fresh offering came a new brand statement.

Come TV with Us

We wanted the look to be fresh but not a large evolution where we were. Our team created several options to meet deadlines for the outdoor campaign. These were a few I submitted.

Hulu Datr

Logo Design

Every year Hulu concedes to the internets most popular day of trickery. This time taking a dating apps to the next level. Finally, a place to meet your special someone based solely on the shows you watch.

Featured: Mashable, Variety, TechCrunch and Gizmodo

“Press play on your love life.”

— Hulu Datr

Anime Expo

Design

Hulu is home to the largest library of on-demand anime streaming. We make sure we have a presence at the countries largest convention for anime otakus. Though our booth design is contracted out our team provides support for all of its marketing materials and giveaways.